If you’re planning a family outing near Brienz, Switzerland, consider adding Trauffer Erlebniswelt to your itinerary. Just a 20-minute drive from Interlaken, this family-friendly activity in the Bernese Oberland is easy to include on your trip. Trauffer is also a perfect rainy-day alternative when heading up the mountains isn’t ideal. Plan to spend about 1 to 2 hours exploring the museum, playground, and restaurant.
A Brief History of Trauffer
Trauffer is a beloved Swiss brand known for its handcrafted wooden toys, especially the iconic wooden cows that symbolize Swiss tradition and quality. Founded in the mid-20th century, Trauffer has stayed true to artisanal craftsmanship, using traditional carving techniques while creating charming, playful designs. As you travel through Switzerland, you’ll notice Trauffer wooden animals in many shops and homes.
Exploring the Trauffer World of Experience
The Trauffer World of Experience is small in size but full of interactive exhibits centered on the art of wooden toy making. Kids can learn how wooden animals are carved and gain an appreciation for the craftsmanship involved. With extra time, families can try carving their own wooden cow, though the activity takes over an hour. A more popular option for children is choosing a wooden animal to paint as a personalized souvenir. Prices vary by animal, but during our visit painting a small cow cost 15 CHF. Highlights also include a playful marble run and a mirrored room filled with colorful wooden cows.
Dining at the Trauffer Restaurant
Head downstairs to the casual, family-friendly self-service restaurant after your museum visit. The menu offers simple favorites like hot dogs, hamburgers, and fries, with kid-sized portions available. Don’t miss the self-serve ice cream station where kids can choose from different toppings. The restaurant is well-equipped for families with baby chairs and even a box of board games.
Shopping at the Trauffer Store
No visit is complete without a stop at the Trauffer gift shop. Here you’ll find the full collection of wooden animals, barns, tractors, and even cow-shaped pasta. Tickets for the museum are also purchased here. For our family, it has become a tradition to buy a new wooden animal to mark each trip, and the shop makes it easy to add to any collection.
Outdoor Fun and Accommodation
The fun continues outside with a playground featuring oversized wooden animals, slides, and plenty of space for kids to run and play. There’s even an outdoor marble run, perfect for little adventurers. Families can also combine a visit with the nearby Kugelweg Hasliberg marble run trail, a favorite hike with 12 marble run stations. For an overnight stay, the on-site family-friendly hotel offers modern, comfortable rooms and an ideal location for exploring Brienz and surroundings. Nearby attractions include Giessbach Waterfall, Aareschlucht (Aare Gorge), and the Hasliberg mountain area. For more information on family-friendly activities in the Bernese Oberland, click here. Parking is available at the Ballenberg car park, just a five-minute walk from the museum. Inside the museum, you’ll also find an elevator, lockers, and a baby-changing table for convenience.
Conclusion
The Trauffer Erlebniswelt is a charming destination that blends Swiss tradition, creativity, and family fun. Whether you’re curious about handcrafted wooden toys, looking for hands-on activities with your kids, or simply want to enjoy a meal and playtime, this spot offers something special for every family. It’s a must-visit when exploring Brienz, leaving you with unique souvenirs and lasting family memories.