Located just a 5-minute walk from Zurich’s main train station, the WOW Museum Zurich is a fun and creative escape for families. Opened in 2020, this interactive museum invites visitors into 12 themed rooms filled with optical illusions, light shows, and immersive art installations. It’s the perfect family-friendly indoor activity in Zurich—ideal for rainy days or a break from sightseeing. Expect to spend around 1–2 hours exploring the museum.
What to Expect During Your Visit
Upon arrival, guests have access to free Wi-Fi and a QR code linking to the museum’s interactive web app. This handy tool enhances your visit by providing detailed, multilingual information about each exhibit. One of the highlights is the photo feature: scanning certain codes triggers cameras that capture you inside the illusions, and you can later download the photos via the app. It’s a great way to create memorable family keepsakes.
Kids will love searching for the five Willow Mouse stations hidden throughout the museum and earning a small prize (a postcard) once they find them all. The large LEGO wall at the entrance is another hit with younger visitors. The museum spans three floors connected by stairs, so families with strollers should note that accessibility is limited. For visitors sensitive to motion or light, be aware that some illusion rooms may cause dizziness—these are clearly marked with warning signs.
Tickets and Visiting Tips
We recommend booking tickets online in advance, as the WOW Museum can get busy, especially on weekends. Visiting early in the morning—before 10 a.m.—helps avoid crowds. Ticket prices are somewhat high, but discounts are available for families, Zurich Card holders, Thursday visitors, and those booking the final evening time slot. At the entrance, you’ll find free lockers and coat storage, making it easy to keep belongings secure while exploring. There is also a small gift shop.
Getting There and Nearby Family Activities
The WOW Museum Zurich is conveniently located just minutes from Zurich Main Train Station, making it easily accessible by public transport. For those arriving by car, the Parkhaus Urania is the nearest parking option. Once you’re done exploring the museum, there are plenty of family-friendly attractions within a 15-minute walk, including the Swiss National Museum (Landesmuseum Zürich), focusTerra, the Natural History Museum of Zurich, and the Lindenhof playground. For more ideas on family-friendly restaurants and activities in Zurich, be sure to browse our other blog posts.
Final Thoughts
The WOW Museum Zurich offers a playful and imaginative experience for families. Our kids particularly loved posing for illusion photos and hunting for the hidden Willow Mice throughout the museum. While tickets are a bit pricey, combining your visit with a free activity like focusTerra, the Natural History Museum, or the Lindenhof playground makes for a balanced and fun family day out. If you’re looking for unique indoor things to do in Zurich with kids, the WOW Museum should definitely be on your list.